Frame Fiction

Product: Eyewear
Company Name: Frame Fiction

The entire video was crafted using AI tools like Midjourney and Kling. The name "Frame Fiction" functions as wordplay, simultaneously referencing both the AI-generated visuals and the eyewear product.

Maintaining a dreamlike atmosphere, the video strategically places eyewear on characters to leave a lasting impression. Strategic red accents punctuate the composition, building mystery until the brand reveal. The final logo appearance triggers a surprising realization - "An eyewear ad?" - prompting viewers to rewatch the video. Though this surprise effect might be limited with Frame Fiction as a conceptual brand, it was specifically designed to create powerful impact if deployed by established luxury brands like Gentle Monster.